Association Advisory Board Discusses Strategy & Initiatives

Members of the Association Advisory Board meet with Hawai`i Convention Center management.

Members of the Hawai`i Convention Center Association Advisory Board (AAB) met in mid-November to provide guidance and tactical feedback to the Hawai`i Convention Center’s management team on its marketing strategy and initiatives.  They focused on Hawai`i’s many benefits as a business destination, as well as dispelling misconceptions associated with conducting business here.  Discussion topics also included an evaluation of the Center’s advertising campaign, branding concepts, and economic impact and effectiveness to the State of Hawai`i.  Members participating in this year’s meeting were:

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